Research Finds the IRS Gives Better Customer Service Than Most Apps
Seventyone percent of Android apps never responded to a simple customer question.
Our survey found only 29 of top 100 Android apps were able to respon ...
Testing Pay-per-click Ad Copy Requires Human Intuition
If your ad test, for example, were set up to test the hypothesis that a dollar discount is more effective than a percentage, your results would provid ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
12 Key Strategies to a Successful Crowdfunding Campaign
Projects funded via crowdfunding platforms are also wide-ranging.
But not all of these projects and campaigns do well.
Before you even start your crow ...
How to Build an Ecommerce Keyword List
Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them.
The better a ma ...
How to Make an Emotional Narrative Work For Your Brand
Years ago, Zak’s lab discovered that Oxytocin acted as the brain’s mechanism for empathy.
In the video, a father tries to connect with his teenage dau ...
Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO
Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and ...
5 Case Studies on Companies That Win at Social Media and eCommerce
.. What is their strategic approach?
It makes the company real.
The CEO leads by example he communicates about his passions.. he is personally investe ...
How to Build Daily Habits that Support Your Goals
Before we get started, though, remember that learning to balance productivity and technology isn’t easy.
For example, muscle memory lead me to check F ...
How News Publishers Are Approaching Native Advertising: Creation and Sales Trends
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Adver ...