The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months.
Our pitches are.
This is how most ...
How the New Media Rebellion in Video is Reshaping the Publishing World
Streampunks is an exceptional book.
And until this one, only three of my earlier posts reviewed a book: So, why should video marketers, content creato ...
Optimizing Google Search Options for Android Apps
The first place to start is the Google Play Store, where Android users install apps.
Google web search is another opportunity for app search, but most ...
Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons
If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a distinct trend: More control is bei ...
#SocialSkim: Snapchat Everywhere; Zuckerberg’s Surprising 2018 Goal: 10 Stories This Week
This week's 'Skim: how and why you might see a lot more of Snapchat on the Web this year, and the scary numbers that explain why it could soon introdu ...
4 Elements of Great Storytelling, Backed by Neuroscience
Content marketing is in a crisis.
How to Use Social Media to Boost Your Small Business.
How to Save Money for Your Kid’s Future.
The onslaught of the ...
How Facebook’s video ads’ watch time compares across formats
A video ad is a video ad is a video ad.
Except it’s not, according to Facebook.
To illustrate the point, Facebook has produced charts that show how mu ...
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service.
He ...
3 Marketing Strategies to Maximize Your Social Media Efforts
Marketing strategies are all over the web.
Here are some ideas to help you plot out the marketing strategies that are the right fit for what you offer ...
10 Ways to Make Videos Your Customers Can’t Resist
In his Content Marketing World talk, How to Make Your Videos as Engaging as Possible, Matthew covers ways to make irresistible videos.
Tell a story (i ...