How the New Animated Smash, ‘CoCo,’ Got It Right, in Its Outreach to Latino Audiences
CoCo should be required viewing for any marketer looking to engage the U.S. Latino market as authentically, tastefully and creatively as the film does ...
6 Proven Facebook Advertising Offers You Can Use to Attract More Business
This offer is the one with the least commitment.
The offer could be a coupon for a product or service, and it works wonders with local businesses.
Sho ...
How to Create Immersive Video Experiences
The Best Content Medium for Immersive Experiences Great digital experiences are immersive, they are interactive, and they are personal.
And video is t ...
Beware of Relying on Fake Social Media Followers. Ever Heard of ‘Shadowbanning’?
But on the other hand, it shows just how big the problem of bot accounts and illegitimate traffic has become for everyone involved -- marketers, brand ...
Your Startup’s Most Important Investment Is Customer Education
And that number is going up -- the same study showed that 43 percent of consumers trust advertising even less than they used to.
The research found th ...
Content Marketing KPIs, Defined
When creating your measurement framework, it’s important to include just the right amount of data that you need to make decisions.
To help get you sta ...
Learn How To Do More With Your Videos For 2018
We were joined by over 2,000 sales and marketing professionals to hear our keynote speakers discuss how video is redefining the sales and marketing la ...
9 Ways to Market Your Small Business During the Holidays
Most of probably won't be celebrating all of the upcoming holidays, but collectively, your customers will, and they're all opportunities to push out m ...
Audience Strategist: The New, Critical Role on Your Content Team
Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic funct ...
12 Fantastic Places to Find Background Music for Your Video Content
12 fantastic places to find background music for video As many of you might have experienced, finding quality background music for video can be a huge ...