What to Do When Your Ideal Customer Isn’t Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them.
With marketing soft ...
For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies
After all, different audiences require different strategies to effectively engage customers and potential customers.
Social media has made UGC much mo ...
10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency
If you are considering collaborating with an external marketing partner, here are 10 of the most important questions you need to ask B2B agency.
Clari ...
Film director and YouTube star Casey Neistat comes to Content Marketing World
Film director and YouTube star Casey Neistat comes to Content Marketing World.
“Our job as creators is to further define any medium.” This quote from ...
4 Marketing Strategies You Can Use Before Hiring an Agency
Like Jim, you probably know that digital marketing can be a powerful tool to drive leads, but with so much technology and complexity involved, it can ...
4 Marketing Strategies You Can Use Before Hiring an Agency
Like Jim, you probably know that digital marketing can be a powerful tool to drive leads, but with so much technology and complexity involved, it can ...
World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing
The music video “Despacito,” which was engineered by Berklee alumnus Luis Saldarriaga (’14), has racked up 2.6 billion views in only six months, a rat ...
What Content Creators Need to Know About Generational Marketing
Do different age groups prefer different online content?
Let’s take a brief look at all the six generations.
Growing numbers of marketers now target t ...
10 Often Overlooked Website Mistakes that May Harm Your Business
Mistake #1: Spending more money on business cards than your web host It boggles my mind that a company with a great physical-world reputation would ri ...
Welcome to the Business-to-Human (B2H) Movement
Most of all, we want a sense of community.
This allowed a single marketer to reach hundreds of thousands of people through email, and the power shift ...