Weekend Reading: “The Ultimate Start-Up Guide” by Tom Hogan
Weekend Reading: “The Ultimate Start-Up Guide” by Tom Hogan.
For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author o ...
How REI is Unlocking the Power of Long-Form Video
Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year.
And while REI has a uniquely powerful opportunity for producing amaz ...
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
How We Increased Video Views 20X by Creating Native Social Media Content Social media has changed.
Now, our content is all about our audience -- and n ...
SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday
So first off, what we're trying to say is this URL is the one that we want Google and the other search engines to index and to rank.
These other URLs ...
3 European Martech Trends Affecting Brands in 2017
Based on my conversations with agencies, tech companies, and consultancies, this level of technological innovation is only going to increase.
For mark ...
How to Use Video Marketing on Each Social Media Platform
How to Use Video Marketing on Each Social Media Platform.
It’s no surprise, then, that we’ll watch—and expect—different types of video on each platfor ...
12 Ways to Actually Get an ROI Using Influencer Marketing
12 Ways to Actually Get an ROI Using Influencer Marketing.
Instead, to get a solid ROI using influencer marketing, you need a plan.
Just as with any m ...
The Complete Guide to Using Stock Photos in Your Marketing
How people react to stock images When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image ...
5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read
My inbox is constantly flooded with pitches from public relations (PR) professionals, and the majority of them are complete garbage.
“We are launching ...
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only gen ...