
Success Metrics for Lean and Agile Marketers
Author: Andrea Fryrear / Source: Marketing Insider Group
In Marketing Strategy
What is it that makes a marketing team truly Agile? When d ...

The Legalities of Running a Giveaway or Contest During Your Book Launch
Author: Book Marketing Tools / Source: bookmarketingtools.com
Disclaimer: This post contains general information about the legalities of ...

4 Tips for a Successful Content Strategy
Author: Phillip Thune / Source: Entrepreneur
Many businesses, especially small businesses, struggle to keep their content marketing strat ...

Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
Author: Joe Lazauskas / Source: The Content Strategist Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW ...

12 Essential Tips to Picking a Website Color Scheme
Source: Neil Patel
Did you know that 85 percent of shoppers base their product purchasing decisions on color?
It’s true.
At first I found that sta ...

Using Triggered Emails for B2B Ecommerce
Author: Lori McDonald / Source: Practical eCommerce Email marketing is a powerful tool, one that many B2B companies do not take advantage ...

6 Irrefutable Reasons Your Company Needs an Explainer Video
Author: Jefri Yonata / Source: Business 2 Community What do you think about this?
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10 Steps to Creating an Engaging Digital Experience
Author: Matt Orlic / Source: Entrepreneur
In order to be effective, websites need to be multifunctional in design. They need to be built ...

6 Quick Hacks for Increasing Organic Social Media Reach
Author: Disha Dinesh / Source: Business 2 Community
According to Ogilvy, the organic reach of content published by brands on Facebook is ...

Snuggle’s Love for Customized Content Drives Engagement in Valentine’s Day Campaign
Author: Elyse Dupre / Source: DMN In its recent campaign, the fabric softener brand invites consumers to create personalized videos and ha ...