Author: Matt Orlic / Source: Entrepreneur In order to be effective, websites need to be multifunctional in design. They need to be built
In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers.
It’s science and psychology combined with art. Your team should focus on several different elements to create an interactive experience that directly engages the target audience. Here are 10 steps to follow while refining the user’s online experience.
1. Focus on user types, not buyer personas
Buyer personas are primarily designed to align marketing messages and ad copy. To create the ideal user experience, you don’t need to know what “customer Lisa” specifically likes or what her pain points are. However, you do need to know the user types you’re targeting and how they browse and shop, which devices they use, and how they find and use your products. Create your experience around those user type segments rather than buyer personas.
2. Create simple experiences
Customers should feel engaged immediately. Keep your interface clean and simple and embrace white space. This invites them to explore your site on their own rather than forcing them to find what they’re looking for among cluttered designs with too many options vying for their attention.
3. Design like Fisher-Price
When you’re refining the user experience, aim for something that feels like you’re interacting with oversized Fisher-Price toys. This means creating large elements with simplified designs, clear copy that even a child could understand and actionable, concise directions (and calls-to-action).
This kind of experience works perfectly on any device, especially on mobile where larger elements make for easier navigation.
4. Design for limited real estate
Any time you’re creating a user experience, you should ask yourself if this is how you’d want it to function on mobile. How would…
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