Digital video: The challenge of the opening seconds
But not every message can be boiled down to that brief amount of time.
Of course, it's debatable if people watched the full 30-seconds.
Facebook, Snap ...
The Virtual Event for Video is Coming April 11
The Virtual Event for Video is Coming April 11.
Video has been a game changer for marketing and sales – and it’s only getting better from here.
Whethe ...
The $120,000 Content Marketing Workflow Problem
The $120,000 Content Marketing Workflow Problem.
It works – if you only have a few pieces of content and a very linear workflow.
Requests for informat ...
6 Ways Millennials Have Changed Business Practices
Register Now » Millennials get a lot of flack for being entitled or lazy, but the truth is, Generation Y has actually changed the world of business.
I ...
Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers
This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at ...
SEO Rankings Drop: A Step-by-Step Guide to Recovery
First, make sure there’s actually a rankings change Okay, I have to start with this: before you go down this rabbit hole of rankings changes, make sur ...
8 tips for your email marketing: the most successful content marketing channel
Here are 8 tips for improving the quality of your email marketing to encourage readers not only to open your emails, but to engage with your content a ...
From the Desk of Dennis Shiao
From the Desk of Dennis Shiao.
Many marketers have a definite opinion on which operating system they prefer.
Take Dennis Shiao, director of content ma ...
Template for Developing a B2B Content Marketing Strategy
Template for Developing a B2B Content Marketing Strategy.
Content marketing templates that I depend on Every B2B content marketer relies on differing ...
The Best Personalized Marketing is Often Invisible
For example, in a 2016 survey of more than 1,500 US and UK consumers by Accenture Interactive, almost two-thirds (65%) of respondents said they are mo ...