Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Anyone following the search engines will tell you that they’re always up to something.
How Google’s mobile first index works Google has traditionally ...
Warning: More Google Link Penalties Are Coming!
Now that Google is devaluing spammy links rather than penalizing sites, webmasters are rushing to build massive backlink profiles.
That’s not a good S ...
The Relationship Between Branding and Emotion
I think most small businesses have trouble relating to some of the best practices of very large organizations.
My guest for this week’s episode of the ...
3 Insights for Creating Viral Content
Publisher coverage and social media advocacy have become the modern day word-of-mouth marketing channels, meaning campaign performance created with in ...
Use Design to Elevate Your Content Marketing
In a 2015 survey by the Content Marketing Institute, 77% of marketers reported using content marketing for their strategy.
As you plan your content ma ...
10 Grammar and Proofreading Tools for Content Marketers
10 Grammar and Proofreading Tools for Content Marketers.
When errors find themselves throughout your content, it not only calls into question your cre ...
Strategic SEO Decisions to Make Before Website Design and Build
The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.
This po ...
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as t ...
Thought Leadership: How to Become Known to People Who Matter
Listen to the show to discover how many years it takes to become known.
Mark includes exercises in his book to help people find a sustainable interest ...
Local SEO & Beyond: Ranking Your Local Business in 2017
Local SEO & Beyond: Ranking Your Local Business in 2017.
If you haven't done so, I believe local businesses should start to look outside of a local-SE ...