Anyone following the search engines will tell you that they’re always up to something. How Google’s mobile first index works Google has traditionally prioritized desktop versions of websites over mobile versions when analyzing content for ranking on results pages. The following are some steps you can take to ensure that your website will be ready once the index is rolled out. Responsive design ensures that users can view and interact with your website from devices with different screen sizes. This enhances user experience for users accessing your website from different devices. If you already have a responsive website, you’re on the right track and won’t have to make as many changes to your site. Optimizing your website for devices such as phones and tablets is important whether it is a responsive website or separate from your desktop website. Consider how users on tablets and phones use your website and design to make interaction easier. Here are some tips for improving the speed of your website: Optimize the images on your website. It is therefore vital for businesses to increase their visibility on local searches carried out on these devices.
If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google.
Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings.
You can’t really blame Google either. They are the world’s most popular search engine for many reasons and they intend to stay there. One way of doing so is by providing a better user experience, and many of the changes they make to their search ranking algorithm are aimed at exactly that.
One of the latest changes is the introduction of a mobile-first index.
How Google’s mobile first index works
Google has traditionally prioritized desktop versions of websites over mobile versions when analyzing content for ranking on results pages. However, this has proved to be problematic for the search engine as more people have been using mobile devices to access the internet. It has meant that Google hasn’t been able to provide users with their preferences when searching from phones or tablets.
Google has always maintained that its primary goal is to provide its users with a great user experience. This goal applies whether users are accessing the search engine from their laptops, PCs or smartphones.
Accessing the internet via smartphones and tablets has skyrocketed in the past few years to overtake desktop. It is therefore no surprise that Google is turning everything upside down and prioritizing the mobile versions of websites. That is exactly what this new index is all about.
Google’s mobile first index is currently being tested and is not expected to fully roll out for another few months. However, this doesn’t mean that you can sit back and relax. The introduction of the index will spell major changes in how indexing is done. It is advisable for businesses to get ready for the changes that are coming sooner rather than later.
How to prepare for Google’s mobile first index
In true Google fashion, no dates have been released on when the full roll out will occur. The only information that can be squeezed out of the search engine is that testing has begun and the full roll out will probably be in a few months. With all this information, it’s best to get your website ready as soon as possible for the changes that are coming.
The following are some steps you can take to ensure that your website will be ready once the index is rolled out.
1. Invest in responsive design
Is your website responsive? Responsive design ensures that users can view and interact with your website from devices with different screen sizes. The website adjusts depending on the size…