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Make no mistake: content errors harm your brand and SEO

Make no mistake: content errors harm your brand and SEO

Make no mistake: content errors harm your brand and SEO. How to optimize for audience trust. Whether you’re creating content for a standalone brand pu ...
Mastering the content generation: How to create successful video marketing

Mastering the content generation: How to create successful video marketing

Mastering the content generation: How to create successful video marketing. It should be given even more care and attention than TV spots, with differ ...
Video Marketing: 2017 and Beyond

Video Marketing: 2017 and Beyond

Here’s what we’re looking at for video marketing trends in 2017 and beyond: Native Video Ads Ad blockers continue to wreak havoc for marketers, but na ...
Leveraging Video to Get More Sales Meetings [Podcast]

Leveraging Video to Get More Sales Meetings [Podcast]

The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. There really are a ton of tools out there to he ...
A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platfor ...
Social Media News You Need to Know: February 2017 Roundup

Social Media News You Need to Know: February 2017 Roundup

This month, Twitter started testing custom profiles in DMs, Facebook rolled out job posting functionality, Pinterest introduced new visual search tool ...
Snapchat Ads: The Complete Guide for Business

Snapchat Ads: The Complete Guide for Business

In this complete guide to Snapchat advertising, we’ll look at some key ways to use Snapchat ads to connect with fans and build your brand identity on ...
Why Inspirational Quotes Are Not A Content Marketing Strategy

Why Inspirational Quotes Are Not A Content Marketing Strategy

Why Inspirational Quotes Are Not A Content Marketing Strategy. But first let’s take a look at how we got here and how misusing or over-using inspirati ...
How to Add Video to Your Social Media Marketing

How to Add Video to Your Social Media Marketing

Understanding what types of video work best on each social network will help you create a well-organized video strategy. #1: Produce the Right Video f ...
Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them

Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them

Measurement is the key to business success. Unless you monitor your company’s performance and key marketing metrics, there’s no way to identify the co ...
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