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These Metrics Will Help You Master Lead Attribution

These Metrics Will Help You Master Lead Attribution

Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Rules of the game There are three main ...
Small businesses use some marketing tools, some of the time, survey finds

Small businesses use some marketing tools, some of the time, survey finds

Small businesses use some marketing tools, some of the time, survey finds. A majority of small business owners now embrace the use of online marketing ...
Following the news on Twitter means people will be more likely to support the First Amendment, study says

Following the news on Twitter means people will be more likely to support the First Amendment, study says

Following the news on Twitter means people will be more likely to support the First Amendment, study says. "Students who actively engage with the news ...
Forrester Says Sales and Marketing Must Join Forces or Get Left Behind

Forrester Says Sales and Marketing Must Join Forces or Get Left Behind

Forrester Says Sales and Marketing Must Join Forces or Get Left Behind. How often does your marketing team sit in on sales calls? The sad fact is, mos ...
4 simple tips to crush your content marketing in 2017

4 simple tips to crush your content marketing in 2017

Consider LinkedIn, which recently released its list of the Top Voices of 2016, along with sharing specific tips on how to get your content noticed on ...
3 Metrics To Measure Content Marketing Success

3 Metrics To Measure Content Marketing Success

3 Metrics To Measure Content Marketing Success. After producing carefully thought out content and distributing it to your audience, the next step is t ...
Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel. We all know content marketing is about creating and distributing valuable content. ...
The Top 8 Social Media Marketing Trends in 2017 [Infographic]

The Top 8 Social Media Marketing Trends in 2017 [Infographic]

The Top 8 Social Media Marketing Trends in 2017 [Infographic]. In 2016, social media continued its rise with more than 2.3 billion active users and mo ...
Turbo Charge Your Social Media Strategy With 10 Easy Tips

Turbo Charge Your Social Media Strategy With 10 Easy Tips

The different components to consider would include: Selecting social media channels (Twitter, Facebook, Instagram) Persona of audiences Objectives for ...
Hootsuite Hacks: 10 Tricks and Features You Probably Didn’t Know About

Hootsuite Hacks: 10 Tricks and Features You Probably Didn’t Know About

By audience personas—If you’ve got your buyer and/or audience personas nailed down, organizing your tabs by persona can provide an overview of how wel ...
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