Interview with Steve French, Global VP Product Management and Marketing at OpenMarket
Could you tell me a little about your background and how you came to be the Global VP Product Management and Marketing at OpenMarket?
I had known abou ...
Make Your Content Your Best Salesperson
Make Your Content Your Best Salesperson.
The sales industry has come up with a host of tools and services to make the sales process more efficient.
My ...
Social Media Advertising: The Complete Guide
What is social media advertising?
Social media advertising tips Hootsuite has been using social ads since 2012—a lifetime in the digital world.
Use fr ...
How To Get Started On Twitch: A Beginner’s Guide For Brands
Twitch is a gaming social media platform.
It is for gamers, people who invest a lot of time in playing video games.
Twitch has a huge audience, and an ...
Negative posts out-do flops in social media marketing
Negative posts out-do flops in social media marketing.
Published in the Journal of Marketing, the study assessed social media posts for sentiment (pos ...
Get to know a #CMWorld 2016 attendee: Meet Jeremy Bednarski
Get to know a #CMWorld 2016 attendee: Meet Jeremy Bednarski.
For many years, Jeremy has been part of the growing content marketing community in Clevel ...
Google’s AMP: A Marketer’s Guide to Accelerated Mobile Pages
In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.
What do marketers need to know about this new ...
Why the Video Platform Reigns as the Best of Internal Communications Tools
Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the busin ...
5 Strong and Easy Social Media Tactics to Boost Your Social Media Engagement
5 Strong and Easy Social Media Tactics to Boost Your Social Media Engagement.
Social media engagement is like a health-check for your social media pag ...
Tackling Diversity in the Marketing World
There were 15 speakers.
Well, for me, that event was it.
There’s nothing like seeing your personal bias on paper.
– Byron Katie Male privilege From my ...