Pawleys Island to focus marketing on social media

Pawleys Island to focus marketing on social media. The Town of Pawleys Island will concentrate more of its tourism funding on social media in 2017. "I feel strongly about using social media rather than print," Henry said. "Every print media has a social media component these days," she said. The group also decided to discontinue geo-targeted mobile banner ads targeting people visiting Charleston during the South Eastern Wildlife Exhibition. Some members of the committee expressed concerns about relying on mobile banner ads because they are an unwanted distraction to the user. Joseph explained that the Town of Pawleys Island is a municipality and has its own Atax account, Atax committee and designated marketing organization, known as DMO. The Town of Pawleys Island does this with one group. "There is no relationship between the Town of Pawleys Island and the Georgetown County Tourism Management Commission," Joseph said. "The Town of Pawleys Island has also contracted with the Chamber to provide marketing services as its DMO, as the county has."

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The Town of Pawleys Island will concentrate more of its tourism funding on social media in 2017.

The town’s accommodations tax committee met with Georgetown County Chamber of Commerce officials on Dec. 5 for its quarterly meeting to discuss marketing for the island. The committee made preliminary decisions about focusing marketing dollars on social media instead of print media and will meet again in February to vote on other proposals for the town’s marketing budget.

“The total budget, including a South Carolina Parks Recreation and Tourism advertising grant, will be around $120,000,” said Lauren Joseph, tourism marketing director for the Georgetown County Tourism Management Commission. “I will be getting back to the committee at our February meeting with proposals for expanded social media and email marketing.”

The committee already decided, during its Dec. 5 meeting, to discontinue insertions in Atlanta Journal Constitution special sections Spring Travel Guide and Go SC, as well as stopping ads in…

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