Smart marketing: leveraging the magic of video for building your brand

Smart marketing: leveraging the magic of video for building your brand

So how can you take advantage of video to build your brand online? Create an Explainer Video One of the best things to do when you get started with your video marketing strategy is to create a professional explainer video to put on your homepage. Take Video Marketing Further Once you have got your explainer video up on your site, think about other ways that you could make use of video. For example, live video is one of the major online marketing trends right now, so you may want to consider creating some live videos. You could also create videos about your products. Testimonials are always useful, and social proof is essential when you are trying to increase trust online. For written testimonials, that means you should use the full name of your customer and link to their company website. But videos can take this even further. Start Experimenting with Video Marketing Many companies are now using videos to market their businesses. Explainer videos are more popular than ever before, and videos are put to use in various marketing strategies because they are so effective at capturing attention and conveying a lot of information in a short period of time.

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by Georgia Norton / Marketing, Sales and advertising / 14 Mar 2017

Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing.

Videos are popular because more people are using their phones to access the internet, and mobile internet speeds have also increased over recent years. This means video is the ideal type of content to access on the go, and it is especially popular with younger web users.

So how can you take advantage of video to build your brand online? Here’s a guide to get you started.

Create an Explainer Video

One of the best things to do when you get started with your video marketing strategy is to create a professional explainer video to put on your homepage.

An explainer video is a short video, sometimes consisting of an animation and sometimes an introduction from the CEO. Its aim is to quickly inform visitors what you do and how you can help them so that they get an instant impression of your brand.

The first thing to do when you make an explainer video is to make sure you create a simple, short, and convincing script for your video.

You will want to cover the main benefits your business provides and end with a call to action to encourage the visitor to do something. This could be to contact you, to explore your site further, or to download a free white paper.

Don’t be tempted to rush this and put a video together yourself. Instead, you are likely to get better results by using a professional service to ensure a high-quality product. A specialist video company like Lifetime Media can help with this.

You want to make the right first impression, and quality counts when it comes to videos, so make sure you do it properly.

Take Video Marketing Further

Once you have got your explainer video up…

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