Tag: Advertising
This Entrepreneur Shares How She Built an Audience Without Advertising
This is an episode of our podcast Problem Solvers.
Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and ...
Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending wil ...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside e ...
Getting Reacquainted with LinkedIn Ads
With Facebook’s data controversy and the renewed concerns about online privacy, advertisers are searching for alternatives.
Ad Options There are three ...
How Marketing and Advertising Are Bound to Change In 2018
Look at what’s already happening: social media is changing, the law is changing, and there are murmurs about how net neutrality (or lack thereof) will ...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting Interna ...
Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.
So, what does that mean for businesses -- big and small -- that typically rely on traditional marketing tactics to reach consumers on channels like Fa ...
Don’t Have a Degree in Advertising? Here’s How Anyone Can Write Copy That Sells.
If you're one of the many brands or executives who produces your own copy, here are six tips to help you go from starving writer to advertising powerh ...
17 Google Marketing Tools You Should Be Using
17 Helpful Google Marketing Tools for Business 1.
All you have to do is claim your Google My Business listing (formerly known as Google Places), and y ...
YouTube’s new TrueView for reach format makes bumper ads skippable
The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds.
The short ads are then “optimized ...