Tag: Business-to-business
How to Train Your B2B Customer Support Team to Build a Loyal Customer Base
Author: Robert C. Johnson / Source: Entrepreneur
In B2B, your customer is your most important asset. Not only do you rely on them to keep ...
Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy
Author: Andrea Fryrear / Source: Marketing Insider Group
The flow of content into the world has gone from a steady drip to an unstoppable ...
10 Telling Examples of the Power of B2B Influencer Marketing
Author: Murray Newlands / Source: Entrepreneur
Businesses of all sizes across the world are leveraging the help of influencers for their ...
Weekend Reading: “Full Funnel Marketing” by Matt Heinz
Author: Douglas Burdett / Source: Marketing Insider Group
For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, ...
New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
Author: Ashley Zeckman / Source: Online Marketing Blog - TopRank®
Every organization experiences growing pains when it comes to growing t ...
Want to Break Into the US Market? Here’s How: Seven Tips for Localizing Your Marketing
Author: Ray Kemper / Source: MarketingProfs
For many companies, selling beyond their home market is an essential driver of business suc ...
![12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/04/12-perfect-video-types-for-the-b2b-customer-lifecycle-infographic.jpg "12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]")
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]
Source: Vidyard If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to custo ...
Using Triggered Emails for B2B Ecommerce
Author: Lori McDonald / Source: Practical eCommerce Email marketing is a powerful tool, one that many B2B companies do not take advantage ...
Three Ways To Bring Your Customers Into The Content Creation Process
Author: Andrew Rogerson / Source: Marketing Insider Group
Forward-thinking B2B firms are using interviews, surveys and editorial advisory ...
Are We There Yet? Launching Agile Marketing Cross The Chasm
Author: Andrea Fryrear / Source: Marketing Insider Group
In Marketing Strategy
In April of 2016, Scott Brinker argued that Agile marketin ...