Tag: Business-to-business
4 Steps to an Unforgettable Social Media Strategy for B2B Companies
If it’s Instagram, for instance, don't only show you follow you prospect; you should also engage with their content.
I have deployed the strategy abov ...
Social Selling: What it is, Why You Should Care, and How to Do It Right
So just what is social selling?
What is social selling?
Using social tools to listen in on conversations relevant to your industry—known as social lis ...
B2B Marketers Are Working Harder Than Necessary
B2B Marketers Are Working Harder Than Necessary.
From the perspective of sales making their numbers, and marketing making their numbers (typically tie ...
Why Content Strategists Take Social Shares Seriously (And You Should Too)
We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way peop ...
What Makes a Great Whitepaper?
What Makes a Great Whitepaper?.
It’s good that you’re giving away helpful and educational content for free on your blog.
Gated content is a great way ...
The Best of B2B Marketing Content: 9 Examples
9 Exceptional B2B Content Marketing Examples 1) CB Insights: Newsletter There are two things I love about the CB Insights newsletter.
Yes, it shares s ...
Nonprofit Marketing in 2017: Challenges, Strategies, and Examples
Yet, many nonprofits lack a couple things most B2B and B2C marketers do have to make content marketing a success: staffing and budget.
Overcome the ch ...
#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers
When asked which techniques they used to better understand their target audience(s) for content marketing purposes, “Auditing Existing Buyer Data” did ...
Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Interesting 1 Not Interesting Share Tweet We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then ...