Tag: Consumer
3 brands with the best social media campaigns in 2016
But social media networks are not the only ones paying attention to consumers’ changing preferences – brands are certainly taking notice and are incre ...
Nielsen and Foursquare Partner to Tie Digital Ads to In-Store Visits
Measurement firm Nielsen and location data company Foursquare are teaming up to help marketers better understand when online advertising drives people ...
Top 8 Marketing Trends That Will Define 2017
The biggest trends of 2017 will help marketers engage consumers more directly by circumventing distractions and increasing their marketing reach.
The ...
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.
As 2016 comes to an end, the media industry faces an uncertain fu ...
How Video Content Complements Multi-Channel Storytelling
In this article I want to explore how video marketers must now plan their content strategies across numerous channels and platforms, employing both lo ...
Innovid Revolutionises Video With First Omni-Channel Marketing Cloud Integrations
Innovid Revolutionises Video With First Omni-Channel Marketing Cloud Integrations.
The new suite enables marketers, for the first time, to include vid ...
Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Innovid Starts Integrated Marketing Cloud Technology For Personalized Video.
Video marketing platform Innovid says its new integrated marketing cloud ...
Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
Innovid's new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relati ...
More Travel Brands Give Cyber Monday a Shot — Digital Marketing News
More Travel Brands Give Cyber Monday a Shot — Digital Marketing News.
This year, in fact, even high-priced luxury travel providers like Cunard Cruise ...
Social Media Unlocks the Beauty of a Growing Automobile Industry
Social Media Unlocks the Beauty of a Growing Automobile Industry.
Social media is the perfect platform for sharing compelling automobile stories such ...