Tag: Consumer
Demonetisation: A marketing opportunity for digital payment companies
Brands across sectors have increased their marketing spends by 50-70% to promote digital transactions.
Mobile push notifications and SMS have emerged ...
Keys to conquering social media in 2017
The question is no longer whether or not it works; rather, it’s how to best integrate influencer marketing in a scalable way.
Here’s what to watch—fro ...
Three Ways to Make Influencer Marketing Authentic Again
Three Ways to Make Influencer Marketing Authentic Again.
You can see that statistic play out in research around the new consumer-buying journey: McKin ...
7 Incredible Insights About Consumer Behavior for Digital and Content Marketers
7 Incredible Insights About Consumer Behavior for Digital and Content Marketers.
Marketing is becoming increasingly transparent, for content marketers ...
NYAMA/BrandSpark Survey: Marketers Focusing on Mobile and Consumer-Generated Content Strategies into 2017
NYAMA/BrandSpark Survey: Marketers Focusing on Mobile and Consumer-Generated Content Strategies into 2017.
BOSTON--(BUSINESS WIRE)--The New York Ameri ...
Four Reasons You Should Be Investing in Ads on Vertical Search Sites
Consumers perform a vertical search when they are in the process of actively trying to purchase a specific product or service.
In fact, Google even ac ...
Video Marketing: Today and Into the Future
Dealer Marketing Magazine: When automotive shoppers are doing research on vehicles and dealerships, what do you think is more influential—video ads or ...
Be like Mint: Content Marketing as a tool to build product anticipation
So, what’s the most efficient marketing vehicle for companies big and small now?
It’s content marketing.
Content marketing costs 50 per cent less than ...
Three Counter-Intuitive Content Marketing Strategies that Work
Three Counter-Intuitive Content Marketing Strategies that Work.
Adam Weinroth, CMO of OneSpot outlines 3 effective areas content marketers should keep ...
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences.
What is email as a service?
The partnership makes it ...