Tag: Consumer
Native Advertising, Content Marketing and Sponsored Content: How can Marketers Best Take Advantage of What’s Out There in 2017?
Native Advertising, Content Marketing and Sponsored Content: How can Marketers Best Take Advantage of What’s Out There in 2017?.
Content marketing, sp ...
Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Selfishly, I run a video software company myself, so I’m obviously an advocate for brands upping their investment in video.
But it’s vital that busine ...
4 of the Biggest Advertising Trends of 2016
Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and invi ...
Salesforce closes Krux acquisition for smarter marketing
The Krux platform will let Salesforce users segment their customers into different clusters.
Salesforce on Thursday announced it has closed its acquis ...
Internet Marketing Agency, fishbat, Lists 4 Important Tools for Driving E-Commerce Growth
TRIBECA, N.Y., Dec. 15, 2016 /PRNewswire-iReach/ -- fishbat is a leading internet marketing agency which combines proven digital marketing strategies ...
Social media data is key link for addressable TV marketers tuning in to interests, preferences and TV habits of consumers
Josh Dreller Marketers have just begun to scratch the surface of mining the biggest behavioral data set ever amassed: social media.
4C Insights mines ...
THE APP ENGAGEMENT REPORT: The tools and tactics brands, marketers, and app makers can use to keep users invested and maximize value
BI Intelligence Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market.
Even if an app can stand out en ...
How to get business value by using mobile apps in your marketing
How to get business value by using mobile apps in your marketing.
90 percent of the time spent by consumers on mobile is on apps.
A successful app is ...