Tag: Content marketing

4 Reasons Why Your Business Should Invest in Content Marketing
4 Reasons Why Your Business Should Invest in Content Marketing.
Not sure if content marketing is right for your business?
Creating your own content pr ...

How a Balanced Strategy Leads to Content Marketing Success
How a Balanced Strategy Leads to Content Marketing Success.
Still, Ben answered his own question with a resounding yes, “as long as you know what to e ...

Why Shameless Content Marketing Is the Only Marketing That Works1
Why Shameless Content Marketing Is the Only Marketing That Works1.
Over the years, the hotel and restaurant guide became so prestigious, and the Miche ...

Yext Creates a New Content Marketing Opportunity With Uber1
Yext Creates a New Content Marketing Opportunity With Uber1.
Their newest unveiling may be the most interesting yet, as last week Yext launched a new ...

Does Content Marketing Connect With Customers?
Does Content Marketing Connect With Customers?.
With the use and effectiveness of content marketing on the rise, maybe it’s time to change your strate ...

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions
How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions.
Why does a business need a content marketing strateg ...

Why You Need a Cross-Functional Content Marketing Calendar
Why You Need a Cross-Functional Content Marketing Calendar.
At Contently, I’m both our director of content strategy—which means I oversee strategy wor ...

10 Make-or-Break Skills a Content Marketing Professional Needs to Succeed
10 Make-or-Break Skills a Content Marketing Professional Needs to Succeed.
When you’re looking at job applications, pay attention to the candidates’ w ...

A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn
This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platfor ...

Why Inspirational Quotes Are Not A Content Marketing Strategy
Why Inspirational Quotes Are Not A Content Marketing Strategy.
But first let’s take a look at how we got here and how misusing or over-using inspirati ...