Tag: Content strategy
Copyblogger Book Club: Master Content Strategy
“Throw a ton of content onto the blog and hope someone likes it” is not a strategy.
Even publishing tons of content that people love is not actually a ...
How to Organize a Successful Meetup: A #CMWorld Twitter chat with Rich Schwerin and Dennis Shiao
A few years back, I needed to find a playgroup for my daughter and me.
So Rich decided to organize his own.
Rich extended an invitation to Dennis to a ...
A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now
We’ll start with the first part.
Why is a Documented B2B Content Strategy So Important?
When your content strategy is documented, you don’t have to re ...
Six Lead Generation Tactics to Use in Your Social Media Channels
A Robust Content Strategy Companies can get 4.5 times more leads by publishing 16 posts per month instead of 4, and 47% of B2B buyers pay close notice ...
2 Things to Know About Visual Content Strategy in 2019
It’s time for content marketers and content strategists to take back control of their visual content strategy.
He’s suggesting you wrest control of yo ...
How to Make Your Bland Content Strategy Delicious
And how do you use it to create a more effective content strategy?
Fortunately, you don’t have to be a data scientist, but it does require both art an ...
How to Create Your Content Strategy From Scratch
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making.
But we’ve ...
3 Questions You Must Ask to Build a Strong Content Strategy
Question #1: What is your goal?
It all comes down to your goals.
When I ask clients about their content marketing goals, their answers determine my su ...
Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy
“You’ll edit that to make me sound smarter, right?” That’s the most common request I get from interview subjects.
Pairing a ghostwriter like me with s ...
How to Unite Brand Storytelling and Marketing Tech
Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and ...