Tag: Content strategy
Ask a Content Strategist: How Do You Market to Baby Boomers?
Over the past year, I’ve had a number of content strategy projects that focus exclusively on the baby boomer market.
According to engagement data, the ...
How to Create Highly Relevant Content That Directly Drives Sales
Understand how the conversion funnel works Before you can create highly relevant content, it’s important for you to make sure that you’ve got a firm g ...
4 B2B Marketing Trends You Can’t Afford to Miss in 2018
With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful con ...
Your Startup’s Most Important Investment Is Customer Education
And that number is going up -- the same study showed that 43 percent of consumers trust advertising even less than they used to.
The research found th ...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job – or looking to hire someone – in a field a ...
How to Create a B2B Content Strategy
How to Create a B2B Content Strategy.
However, among B2B companies, only around 30% see their content marketing as effective.
A well-researched, docum ...
5 Steps to an Effective Video Content Strategy
Now, a video content strategy is just like a regular content marketing strategy, really.
5 Questions to Develop your Video Content Strategy Q1: What d ...
New Tech Friends on the Marketing Block
Three such roles I kept hearing about at the Intelligent Content Conference are content strategists, content engineers, and data scientists.
Content s ...
New Tech Friends on the Marketing Block
Author: Marcia Riefer Johnston / Source: Content Marketing Institute
The more we as marketers take on sophisticated challenges with our c ...
How to Become a Content Marketing Hero
Author: Jay Baer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting
I’ve been creating content mark ...