Tag: Demography

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How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Author: Ana Gotter / Source: socialmediaexaminer.com Wondering if your social media marketing efforts are paying off? Want to better under ...
12 Essential Tips to Picking a Website Color Scheme

12 Essential Tips to Picking a Website Color Scheme

Source: Neil Patel Did you know that 85 percent of shoppers base their product purchasing decisions on color? It’s true. At first I found that sta ...
Snapchat for Marketing: A Fly-by-Night or Lasting Success?

Snapchat for Marketing: A Fly-by-Night or Lasting Success?

Author: Roman Kniahynyckyj / Source: Business 2 Community With more than 150 million users, Snapchat is a force worth paying attention to. ...
How to Assess Your LinkedIn Company Page Performance

How to Assess Your LinkedIn Company Page Performance

Author: Oren Greenberg / Source: socialmediaexaminer.com Is your LinkedIn marketing working? Are you examining what works for your competi ...
Using Demographic Targeting in AdWords

Using Demographic Targeting in AdWords

But now social networks allow you to target based on seemingly every demographic option. The ability to combine purchase intent from keyword-based ads ...
How to Optimize Video for Different Social Media Channels

How to Optimize Video for Different Social Media Channels

Social video: it’s kind of a big deal. Snapchat has been reported to have 10 billion video views every day. While those are already big numbers, the v ...
Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial Woman. Beauty on YouTube: Top Influencers When it comes to beauty, the Millennial Woman is h ...
The Millennial Woman on YouTube [Report and Webinar Playback]

The Millennial Woman on YouTube [Report and Webinar Playback]

The Millennial Woman on YouTube [Report and Webinar Playback]. Millennials expect more from media, brands, and technology than any other previous gene ...
4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now targ ...
Top Pinterest Demographics That Matter to Social Media Marketers

Top Pinterest Demographics That Matter to Social Media Marketers

Top Pinterest Demographics That Matter to Social Media Marketers. Boasting some 150 million users, the once cutesy platform has morphed into a social ...
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