Tag: Google Ads
How To A/B Test Ads In Google Ads
Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use ...
How to Use Google Ads Extensions
Look no further than Ad Extensions!
Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even yo ...
How to Optimize Your Google AdWords Quality Score
Then click on the keywords tab, and this will show you the keywords in that specific campaign and within that ad group.
Your quality score is made up ...
Boost Google Ads’ Quality Score for PPC Success
For example, if Amazon bids $5 for a keyword and Walmart bids $4 for the same keyword, Amazon would pay $4.01, which is just slightly more than the ne ...
How to Structure Google Ads Text Campaigns for Ecommerce
Campaigns A Google Ads campaign is the structural level at which you select your advertising type.
Ad Groups The next structural level in Google Ads i ...
How to Solve the 5 Most Common Brand Awareness Problems
This is brand awareness in action.
At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to ou ...
Say Goodbye to Average Position Metric in Google Ads
Average position was one of the original metrics in AdWords.
For many advertisers, the metric was helpful.
An average position of 1.5 meant that an ad ...
5 Powerful Paid Advertising Channels To Use In 2019
Pinterest influencer marketing Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are ...
How to Land the Digital Marketing Job of Your Dreams
The 'Marketing, SEO & Affiliate Marketing Super Bundle' is your guide to digital marketing in 2019.
If you purchase them, Entrepreneur may get a small ...
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Google Adwords 101 Keywords From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords.
For example, if you’re advertisi ...