Tag: Google Shopping

How Your B2B Company Can Thrive in a B2C Search Space

How Your B2B Company Can Thrive in a B2C Search Space

But that doesn't mean that SEO strategies are one-size-fits-all. The terms you want to rank for are also terms that e-commerce sites rank for; so, ins ...
Setting Up ‘Promotions’ in Google Shopping

Setting Up ‘Promotions’ in Google Shopping

What if you could get custom offers featured on your listing, such as this example from Bowflex, below? It’s a good way to move past the typical compo ...
Success with Google Shopping, Part 4: Tracking Sales

Success with Google Shopping, Part 4: Tracking Sales

The previous installments are: Sales Tracking It’s important to track sales from any advertising campaign, including Google Shopping. Tracking Explain ...
Success with Google Shopping, Part 3: Merchant Center Setup

Success with Google Shopping, Part 3: Merchant Center Setup

Google Shopping ads show in search results above or beside text-based ads and organic listings. Export products from your shopping cart. Configure the ...
Success with Google Shopping, Part 2: Merchant Center

Success with Google Shopping, Part 2: Merchant Center

Your shopping cart is a database containing all your products with their images and attributes, such as price, title, and description. To use Google S ...
Success with Google Shopping Ads, Part 1: Getting Started

Success with Google Shopping Ads, Part 1: Getting Started

They can appear for precise keyword searches — e.g., an exact product make and model — making them very effective in matching products to buyers. As a ...
How to Actually Make Sales Using Google Shopping

How to Actually Make Sales Using Google Shopping

With Google PPC, you bid on keywords and your advertisements will only populate if people search for those specific keywords. However, even if you opt ...
Why Ecommerce Owners Must Create Google Shopping Campaigns

Why Ecommerce Owners Must Create Google Shopping Campaigns

If you're an ecommerce site owner using Shopping Ads for the first time, you'll be tickled at how easy it is to upload details of your product stock t ...
Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

Source: Online Marketing Blog - TopRank® 30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work togethe ...
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