Tag: Google

Why Your Company, Culture, Story, and Impact Are Your Best Marketing Tools
The culture you create and the stories you tell can help you make an impact on your audience.
The answer is to focus on your brand’s story, your compa ...

Why Every Writer Should Learn Basic SEO Principles
When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on Rocket Power.
These do much more for a writer than gene ...

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest
Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the la ...

How to Steal Your Competitor’s Featured Snippets For Better Rankings
But those high rankings don’t mean as much if another competitor owns a featured snippet for the same search queries you’re already targeting.
What is ...

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)
Note, though, that both of these snippets come from Wikipedia, which is an exception to many SEO rules.
This leaves 42,863 snippets (just under half o ...

10 Tweaks That Can Boost Lagging Articles Onto Google’s First Page
One thing people usually forget is if Google sees that you are not linking to your own article from your own website but are getting links from other ...

How to Create Mobile Specific Content Campaigns For Mobile-First Index
On the other, you have your mobile site.
And when you look at the overall device market share, mobile devices are starting to push out desktops in a m ...

Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...

Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...

Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...