Tag: Google
How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords
For example, if I have a client in the industrial coatings industry, I'll start by entering the phrase "industrial coatings" into the planner and seei ...
At End-of-Year, Google Makes Big Waves on Its Own Video Platform: Top YouTube Channels December 2018
The highest average 30-day engagement rate (ER30) of the top ten channels hit 2.9x, while the highest ER30 of the top 100 publishers hitting a massive ...
How to Implement a National Tracking Strategy
Step 1: Pick the cities that matter most to your business Google cares a lot about location and so should you.
But again, we’re a make-believe busines ...
How Digital Marketing Will Change in 2019
Drastic Change #1: SEO won’t look the same I’m starting with this one because I know you are going to hate this.
I know you don’t like this because ev ...
Dump the Sales Funnel in Favor of Lifecycle Marketing
The sales funnel is obsolete.
As early as 1904, the model was illustrated as a chart, with each stage influencing and leading to the next stage.
Enter ...
How to Get Into Google News – Whiteboard Friday
So how do you get into Google News?
How do you go about getting your website to be a part of Google News' manual index so that you can get that top st ...
Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI
What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...
Setting Up ‘Promotions’ in Google Shopping
What if you could get custom offers featured on your listing, such as this example from Bowflex, below?
It’s a good way to move past the typical compo ...
The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial
In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover ...
The Short & Sweet Guide to Google Keep
: What is Google Keep?
Break up smaller tasks into larger tasks.
Use date-based reminders to keep yourself on track and structure your day.
With Googl ...