Tag: How-to

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What Does Ideal Video Marketing Look Like to You?

What Does Ideal Video Marketing Look Like to You?

In short it can put a brand on a completely new trajectory. Without that you will become lost in a giant sea of mundane, middle of the road video cont ...
How to Use Surveys on Social Media

How to Use Surveys on Social Media

You can also share your survey from one social platform to another, as well as send out your survey via email to even further your reach and results. ...
How To A/B Test Ads In Google Ads

How To A/B Test Ads In Google Ads

Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use ...
How to Incorporate Video Into the Customer Journey

How to Incorporate Video Into the Customer Journey

It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or servi ...
How to Build a Content Calendar (Plus a Free Template)

How to Build a Content Calendar (Plus a Free Template)

The Definition of a Content Calendar Before we jump into calendaring our content, let’s talk about what a content calendar actually is, plus a few bas ...
How to Research, Monitor, and Optimize for Questions

How to Research, Monitor, and Optimize for Questions

For example, "What's the best CRM" may be a query reflecting a solid commercial intent. People Also Ask "People Also Ask" is a newer Google search ele ...
Why You Should Think Twice about Writing How-To Posts

Why You Should Think Twice about Writing How-To Posts

Write how-to posts. But the audience for how-to posts is inherently different from the audience attracted to other kinds of posts. And they may or may ...
How to Conduct a Social Media Audit (Includes a Free Template)

How to Conduct a Social Media Audit (Includes a Free Template)

In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key infor ...
How to Know If Your Content Impacts Brand Awareness [Tools]

How to Know If Your Content Impacts Brand Awareness [Tools]

These are most often used as a link-building tool. Unlike Shared Count, it’s not free, but on the plus side, it does more of the hard work for you. Br ...
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Set Up Your Snapchat Account The first thing you’ll need to do is download the Snapchat mobile app -- available for iOS and Android -- and crea ...
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