Tag: Landing page
5 Tips to Rebuild Your Content Strategy from Scratch
Re-Evaluate Brand Personas One of the most common culprits of a failing content strategy is a brand persona that doesn’t speak to common viewers.3 Con ...
3 Steps for Leveraging Explainer Videos with Sales Emails
For explainer videos, you should use a frame that shows the style of a video.
Here’s a quick example: Step 2: Set up a landing page for the video.
Che ...
4 Keys to Boosting Your Growth Rate in 2017
Customer engagement.
The brain registers visual content more quickly than it can process text.
From infographics to memes and emoji, people use visual ...
Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing ...
How to Generate Leads from Social Media
Author: Vanessa Penagos-Pino / Source: Practical eCommerce Obtaining qualified leads is a challenge for many businesses. Social media can ...
Why Marketers Should Spend More Time Spying on Their Competition
Author: Aj Agrawal / Source: Entrepreneur
Sometimes, marketers can get a little squeamish about spying on their competitors and think it' ...
Chalk Talks: Generate More Leads with Video
Source: Vidyard Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads a ...
How to Create High-Converting Content
Author: Shane Barker / Source: Content Marketing Institute
As a content marketer, your job is to use content to sell something – whether ...
Disproving Best Practices: The One- vs. Two-Column Form Test
Author: Pamela Vaughan / Source: hubspot.com
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion ra ...