Tag: Marketing automation
How B2B Companies Are Using Marketing Automation
How B2B Companies Are Using Marketing Automation.
More than three-quarters (78%) of B2B organizations are using marketing automation tools, according ...
Marketers Lean on Automation Technology to Drive Leads
Marketers Lean on Automation Technology to Drive Leads.
Marketing automation technology is gaining favor as an important tool for businesses.
Accordin ...
Why are marketing automation platforms getting so much VC funding?
Why are marketing automation platforms getting so much VC funding?.
Since HubSpot's founding in 2006, marketing automation platforms — software that a ...
Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
Innovid's new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relati ...
Why You Need Data Wrangling If You Want Data-Driven Marketing
Why You Need Data Wrangling If You Want Data-Driven Marketing.
Harnessing data to more accurately target potential customers, personalize customer eng ...
Essential Tools for Marketing Your Small Business Online
You need a plan and you need tools to make it work for you.
We’ve gathered some of our favorite tools to provide an online marketing toolkit for your ...
How today’s tech tools take marketing automation to the next level
With the right tools in place, a brand can gather information about potential customers and create messaging that connects personally to each one.
Bus ...
Top marketing automation tools for your business
Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like le ...
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience.
Doesn’t the marketing automation tool provide all that I need ...
Study: Video Marketing Most Effective When Measured with Advanced Analytics
For the third consecutive year, Demand Metric partnered with Vidyard, the video platform for business, to produce “The State of Video Marketing Benchm ...