Tag: Marketing

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3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Author: Andrew Rogerson / Source: Marketing Insider Group It’s no use throwing good money after bad content. These three questions will h ...
7 Steps to Documenting a Content Marketing Strategy That Works

7 Steps to Documenting a Content Marketing Strategy That Works

Author: Kelsey Meyer / Source: hubspot.com I already know what you’re thinking. You saw the words content marketing and strategy together ...
The Key to Engaging Consumers on Snapchat? Knowing your Audience

The Key to Engaging Consumers on Snapchat? Knowing your Audience

Author: Mark Simon / Source: Business 2 Community Snap, the company which owns Snapchat, recently went public – sparking curiosity about ...
30 Fascinating Facts About Organic vs Paid Social Media

30 Fascinating Facts About Organic vs Paid Social Media

Author: Rob Petersen / Source: Business 2 Community Organic vs paid social media Social media is the most genuine form of marketing. Org ...
Social Media Matters in Marketing For More Reasons Than You Think

Social Media Matters in Marketing For More Reasons Than You Think

Author: Jordan French / Source: Entrepreneur If you know anything about modern day marketing, then you know social media is critical. Thi ...
The Future of Video Marketing Is Now: The Case For Interactive Video

The Future of Video Marketing Is Now: The Case For Interactive Video

Author: Matt Byrom / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet I read an article ...
It’s Time For Marketing That Matters

It’s Time For Marketing That Matters

Author: Michael Brenner / Source: Marketing Insider Group We live in a time of tremendous innovation, massive disruption, and constant ch ...
Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Author: Jordan Teicher / Source: The Content Strategist In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on Web ...
Saving the Earth, One Email at a Time

Saving the Earth, One Email at a Time

Author: EJ McGowan / Source: Entrepreneur Marketing is not exactly known for being an eco-friendly industry. In fact, the U.S. uses about ...
B2B Marketers’ Love-Hate Relationship With Marketing Technology [Infographic]

B2B Marketers’ Love-Hate Relationship With Marketing Technology [Infographic]

Author: Ayaz Nanji / Source: MarketingProfs Although learning and using new technologies has become an essential part of B2B marketers' ...
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