Tag: Marketing
Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends
LinkedIn (client) Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in th ...
Why the New Google My Business App Makes for a Pivotal Marketing Moment
One commenter suggested that advertisers -- those who use Facebook's ad targeting tools to build and promote their businesses -- leave the network, ef ...
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’
It makes complex topics fun while calling viewers to action.
The audience laughs.
Viewers may learn something, but mostly they laugh and forget what w ...
Why Personalization and Segmentation Are Email Marketing’s Saving Grace
According to Marketing Dive’s latest study, “Personalized email subject lines increase open rates by 50%.” On top of that, segmentation alone can resu ...
Transcript of How Human Connection Elevates Marketing
Seth Godin: Well, there’s two kinds of marketers.
Seth Godin: Well, first I’d say, they are marketers.
They might not be marketing on purpose but if y ...
4 Essential Tips for Assessing Your Event Marketing Strategy
The Event Marketing Institute reports that 77% of marketers view experiential marketing as a vital part of their brand’s marketing strategy and a repo ...
5 Integral Components of a New-Wave B-to-B Marketing Strategy
Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...
5 Integral Components of a New-Wave B-to-B Marketing Strategy
Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...
5 Integral Components of a New-Wave B-to-B Marketing Strategy
Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...
5 Integral Components of a New-Wave B-to-B Marketing Strategy
Organizations finding success in b-to-b marketing’s new wave will be those that invest in new partnerships, data-informed creative and cutting-edge ma ...