Tag: Marketing
Can Account-Based Marketing and Content Marketing Get Along?
Each blog post you write, each e-book you create will provide some increment of leads.
However, the central point of ABM is to create greater clarity ...
Ask a Content Strategist: How Do You Market to Baby Boomers?
Over the past year, I’ve had a number of content strategy projects that focus exclusively on the baby boomer market.
According to engagement data, the ...
3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
I’ve worked as a staff writer and editor for both digital and print publications since then, all while the industry felt like it was coming apart at t ...
Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
Granted, it might not always feel that way.
The current environment we operate in as marketers is a competitive one.
But we do have the power to colle ...
Video Marketing Strategy: What Marketers Need to Know
But video is a necessary component in most content marketing strategies.
KPIs also should be identified for each video to ensure that it connects to t ...
Happy Customers Are the Biggest Marketing Opportunity of 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content.
That ultimately, no matter how much effort goes into ...
The EU’s GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare
The European Union’s (EU) General Data Protection Regulation (GDPR) law is one of the most wide-ranging and comprehensive pieces of legislation regard ...
How Location Data Is Reshaping Mobile Advertising and Attribution
Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and ...
3 Amazing Ways That Video Can Help Build Your Business
We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why.
Except, ...
7 Money-Saving Content-Marketing Tricks Every Marketer Should Try
Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn't mean that it's cheap.
Thankfully, the ...