Tag: Marketing
This Old Marketing Farewell Episode: Sometimes the End Is a Beginning
In our grand finale episode, Robert kicks things off by pondering the decision to end something, so that something else can begin.
Robert Rose: You ca ...
Is Your Marketing Ready for 2018?
One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.
For details on each point, includ ...
Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? – Whiteboard Friday
This week we're chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their vi ...
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Without building a loyal a ...
How Influencer Marketing Can Become a Powerful Weapon for Brands
In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017.
But, with thorough ...
Will Customer Profiles Replace Marketing Personas?
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer prof ...
Don’t Delegate, Automate: 7 Marketing Activities to Set and Forget
If you’re spending time delegating processes that can be automated, you’re wasting people’s time.
Why marketing automation doubles production Marketin ...
7 Dreadful Marketing Mistakes to Avoid in 2018
Not taking the leap from personalization to individualization.
Everybody's talking about personalization, but marketers still struggle to create meani ...
Five Things Pro Facebook Marketers Do Differently
Mobile News Feed gives you the most bang for your buck on Facebook, and I highly recommend testing out mobile placements.
(Many of the 70,000+ busines ...
Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons
If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a distinct trend: More control is bei ...