Tag: Marketing

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How to Incorporate Psychology and Emotions into Your Copywriting

How to Incorporate Psychology and Emotions into Your Copywriting

You’re trying to make a sale. Putting incredibly high-value resources on the web encouraged readers to reciprocate, which brought him tons of positive ...
Blog SEO: How to Search Engine Optimize Your Blog Content

Blog SEO: How to Search Engine Optimize Your Blog Content

Blog SEO: How to Search Engine Optimize Your Blog Content. How to Search Engine Optimize Your Blog Content 1) Focus on 1–2 long-tail keywords. Optimiz ...
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i ...
Top 7 Mistakes That Kill Your Ads Conversion in 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017

< All Articles  Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acq ...
What Marketing Automation Campaigns You Need to Start Doing ASAP

What Marketing Automation Campaigns You Need to Start Doing ASAP

You don’t have time to run the business and still email every single customer after they purchase your product. What is marketing automation? So, what ...
Weekend Reading: “Killing Marketing” by Joe Pulizzi

Weekend Reading: “Killing Marketing” by Joe Pulizzi

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Busine ...
22 Inbound Marketing Strategies Your Startup Needs to Start Using Today

22 Inbound Marketing Strategies Your Startup Needs to Start Using Today

You’ll use this data to create content. According to recent data, 69 percent of best-in-class marketers align their content with their marketing and s ...
The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

Get started by understanding your key players and departments or as she referred to them: your cast of characters. When you need to understand your or ...
The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

Get started by understanding your key players and departments or as she referred to them: your cast of characters. When you need to understand your or ...
An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

I can’t, and I will only be attending my third year of this information-packed conference this week. Here’s a photo of Lee at Content Marketing World ...
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