Tag: Marketing
7 Ways to Stop Flailing with Your Content Marketing in 2017
7 Ways to Stop Flailing with Your Content Marketing in 2017.
You are answering questions instead of offering insights Often, we talk about answering y ...
Read These Books: Summer Recommendations from Content Marketers
Read These Books: Summer Recommendations from Content Marketers.
Mihaly Csikszentmihalyi This book is a fantastic reminder of how to recognize joy in ...
Live Video Strategy: How to Create a Show That Engages
Live Video Strategy: How to Create a Show That Engages.
Do your weekly show on the same day at the same time.
Obviously, you can’t pre-record a live s ...
Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has crea ...
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
As most brands have adopted email as a major communication hub, consumers have started to get hundreds of brand emails per day both from brands they’v ...
How to Build a Business Around An Unmet Need
How to Build a Business Around An Unmet Need.
It’s so easy to start a business today.
My guest for this week’s episode of the Duct Tape Marketing Podc ...
How to Perfect Your Lead Generation Follow-up
In post #3 of 5, I introduced – How to Use Content to Generate a Steady Flow of Leads Today we tackle Step #4 – How to Perfect Your Lead Generation Fo ...
In-Flight Content Guide: Making the Most of Your Content Journey
What does content marketing success look like to you?
Is a healthier pipeline?
Increased client retention?
Or something completely different?
The cont ...
The 6 Basic Nurture Campaigns and When to Use Them
Lead nurturing is no different than building long-term relationships.
It’s simply a strategy marketers use to stay in front of prospects, providing re ...
The Case For & Against Attending Marketing Conferences
It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investme ...