Tag: Marketing
Marketing to Hispanics: Why It’s Not Just About Speaking Spanish
In a recent study Yahoo conducted with Ipsos on Hispanic millennials focused on the third generation, over half of the respondents said it’s about tim ...
Why the Majority of Websites Fail
When this happens, more often than not, businesses realize upon site completion that their brand new fancy website isn’t optimized for search.
Don’t g ...
The Future Model for Content Marketing and Media Are Identical
The Future Model for Content Marketing and Media Are Identical.
Yes, you read that correctly … 75 minutes.
The content business model Cosmo is complet ...
4 Telling Trends That Predict the Future of Content Marketing
4 Telling Trends That Predict the Future of Content Marketing.
Here are four current trends, and some predictions on how these trends will influence t ...
Messenger Apps for Business: How to Use Chat for Marketing
Messenger Apps for Business: How to Use Chat for Marketing.
WhatsApp, Facebook Messenger, and WeChat are among the most popular messenger apps.
Facebo ...
Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International
“Most people pick up my career in the late-1990s when I got my first job in advertising, but I had a long career doing environmental work before that, ...
How I Turned Engineers Into Bloggers With 50,000 Views
B2B content normally sterilizes the human experience.
When you liberate employees to write what they care about, the content can build your brand.
Ayt ...
The Marketing Power of Rewards Programs
Research shows consumers in the United States account for more than 3 billion memberships in consumer loyalty programs.
Customers want to feel like th ...
Pharmaceutical Content Marketing: How to Cure What Ails You
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to?
Do you ...
Facebook Is Worth $400 Billion and Just Getting Started
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...