Tag: Marketing
What’s a Website Title (Title Tag) & Why Does It Matter for SEO?
Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in ...
Rant Alert: Content Marketers Must Up Their Data Game
Keep in mind, the definition of data literacy was about assessment of data presentations, not about data expertise: “Data literacy is the ability to e ...
4 Strategies to Get More Clients for Your Marketing Agency Business
To tell other brands' stories, you need to get good at telling your own.
Related: 10 Marketing Strategies to Fuel Your Business Growth 1.
The very fir ...
How to Set & Achieve Marketing Objectives in 2019
In the content marketing industry, setting objectives can be a double-edged sword.
Focusing on serving your customers is what produces results.
In thi ...
Everything You Need to Know About Writing Meta Descriptions
What is a meta description?
A meta description is the brief snippet of text that appears below the blue link in a search engine result.
This descripti ...
Episode 62: Movie Trailers are great marketing videos
Do movie trailers adhere to the same basic rules of other marketing videos?
On this episode the video marketing experts Joel Goobich and Brendan Carty ...
Episode 68: Beyond the Explainer Video
The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or ...
3 Myths in Content Marketing and How to Counter Them
Though he called his CMWorld talk Separating Truth from Myth on Developing Successful Content Within Paid Advertising Campaigns, the myths apply well ...
11 Free Microsoft Excel Templates to Make Marketing Easier
Free Excel Spreadsheet Templates That Make Marketing Easier 1.
Use this editorial calendar template as the starting point for keeping track of all of ...
The Power of Video for Marketing to Millennial Decision-Makers
Interesting Not Interesting Share Tweet In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago.
IDG recently publ ...