Tag: Public relations

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This Week in Content Marketing: The Business Case for Content Marketing as PR

This Week in Content Marketing: The Business Case for Content Marketing as PR

In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. We also look at why GoPro closed it ...

CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series

CNW wins PR Daily's 2016 Content Marketing Award for Best Content Series. "We're proud of our blog, and of this series in particular because it provid ...
Keys to conquering social media in 2017

Keys to conquering social media in 2017

The question is no longer whether or not it works; rather, it’s how to best integrate influencer marketing in a scalable way. Here’s what to watch—fro ...
Content Marketing and Tech PR at a Crossroads

Content Marketing and Tech PR at a Crossroads

This is where strategic content marketing writing comes into play. This article is featured in O'Dwyer's Nov. '16 Technology PR Magazine Aside from th ...
A CEO shares 5 Powerful Productivity Hacks

A CEO shares 5 Powerful Productivity Hacks

Here are a number of productivity methods that I have applied over the years that have helped me to consistently execute my growth hacking strategies. ...

The Ghost of Vine Will Haunt Social Media Marketers Forever

The Ghost of Vine Will Haunt Social Media Marketers Forever. It’s an ex-social media platform. Not even your carefully managed social media communitie ...

Exploring the Shift From Content Marketing to Real-Time Marketing

Exploring the Shift From Content Marketing to Real-Time Marketing. The problem isn’t with the tavern’s technology: It has all the latest coolers. As t ...
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