Tag: Public relations

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Why PR Should Help Restore Public Trust in the Media and How It Can Do It

Why PR Should Help Restore Public Trust in the Media and How It Can Do It

Why PR Should Help Restore Public Trust in the Media and How It Can Do It. PR can and should help restore that trust. Business is viewed as the only o ...
2017 Trends for CMOs: Ignite Content Performance with Influencers1

2017 Trends for CMOs: Ignite Content Performance with Influencers1

Turning to their influencer marketing platform, Traackr, the company identified and engaged influencers in new communities outside of high tech and ma ...
5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Marketers know defining your ideal buyer persona offers helpful insights to guide everything from product development to content creation. Become fami ...
Hilton, Melia, Expedia and AM Resorts Bet on Social and Video Marketing

Hilton, Melia, Expedia and AM Resorts Bet on Social and Video Marketing

We spoke with agency and brand executives to learn about their travel marketing plans for 2017. We expect to see greater investment in digital channel ...

When It Comes To Music Marketing, Data Is Power

When It Comes To Music Marketing, Data Is Power. Using the power of social media and streaming sites like YouTube, a young talent can become an influe ...
PR agency Mutant Communications names new managing editor with content marketing focus

PR agency Mutant Communications names new managing editor with content marketing focus

PR and content marketing agency Mutant Communications has named a new managing editor and account director. The announcement: Mutant Communications, a ...
What marketing pros need to know about live video in 2017

What marketing pros need to know about live video in 2017

Live video will be hot in 2017 because it lets brands engage with audiences in a way that's immediate, unscripted, unedited and more authentic than "c ...
Introducing Priceonomics PR: Automate Content Marketing Distribution

Introducing Priceonomics PR: Automate Content Marketing Distribution

Introducing Priceonomics PR: Automate Content Marketing Distribution. Most companies need to hire a PR agency to get their content marketing to spread ...
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