Tag: Return on investment
The real ROI of B2B content marketing
The real ROI of B2B content marketing.
Speaking to Ad Exchanger, John Kennedy outlined his philosophy as he explained how the world of B2B marketing h ...
3 Core Sales Support Services Your Agency Needs To Offer
Once sales and marketing agree on a set of ideal buyer personas, take time to clarify -- and revise, if necessary -- the client's marketing and sales ...
Why Clean Marketing Data is Not Just for CIOs
Why Clean Marketing Data is Not Just for CIOs.
Get the right people in the room to discuss marketing data issues and gaps and then take action.
Spend ...
9 Metrics to Determine your Social Media Marketing ROI (Part 2)
9 Metrics to Determine your Social Media Marketing ROI (Part 2).
Rate of Applause What?!
When it comes to your social media, the rate of conversion an ...
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again.
(source) Social media spend will account for 20.9% of marketing budgets (10.6% currently) across industries in the ...
LinkedIn Is More Effective Marketing Platform Than Facebook, Twitter [REPORT]
LinkedIn Is More Effective Marketing Platform Than Facebook, Twitter [REPORT].
According to the research Facebook, LinkedIn and Twitter are the most e ...
5 Signs of a Weak Social Media Campaign
5 Signs of a Weak Social Media Campaign.
While this shows a positive sign on the effectiveness of social media marketing and the fact that businesses ...
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dolla ...
3 Strategies to Win the War for Social Media Audience Attention
To win the war for social media audience attention, you need to have strategies that’ll help you get to that point of success.
1) Engage Social media ...