Tag: Return on investment
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI.
Measurement One key way content marketers can prove ROI is by ...
Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions.
But that won’t make it easy for leadership to green-l ...
9 Handy Business Calculators That’ll Make Your Life Easier
Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return ...
10 Digital Media and Marketing Predictions for 2017
10 Digital Media and Marketing Predictions for 2017.
2016 has been a year of shifts in social media, technology and digital marketing.
Influencer mark ...
5 Factors That Could Impact Your Content Strategy in 2017
5 Factors That Could Impact Your Content Strategy in 2017.
However, those protagonists didn’t really need luck.
In 2017, 39 percent of brands plan to ...
Video Marketing in 2017: 10 Critical Truths You Need to Know for Maximum ROI
Short-form video is likely to garner more views (especially from younger audiences) and might even be shared more on social media.
You don’t need to w ...
Email Outperforms Social Media, Paid Search for ROI
Email Outperforms Social Media, Paid Search for ROI.
Newsletters were the most common type of marketing email sent by US email marketers in the first ...
5 Tools To Help Marketers Boost Mobile Traffic
5 Tools To Help Marketers Boost Mobile Traffic.
To take advantage of increasing traffic from mobile devices, here are some marketing tools that you sh ...
The ROI of AdWords Spend for B2B Firms
The ROI of AdWords Spend for B2B Firms.
What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
To fi ...
How to Track Facebook Conversions After February 2017
The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions.
You need to install the Fac ...