Tag: Return on investment
10 Need-to-Know Facts Before Beginning SEO
Search engines value customer experience, and it is proven that customers have a better experience when using a responsive site, no matter what device ...
Mobile video is taking over — can your video marketing strategy keep up?
Mobile video is taking over — can your video marketing strategy keep up?.
According to Animoto, four times as many consumers prefer to watch a video a ...
Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers
This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at ...
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as t ...
Füdē Takes Marketing Off Restaurateurs’ Plates with Automated Patron Engagement Platform
That’s where Füdē comes in.
The Füdē platform uses data mining and machine learning to create profiles for a restaurant’s patrons, determining what ki ...
What is Digital Marketing?
What is Digital Marketing?.
Embracing digital marketing can help businesses overcome these challenges and achieve marketing success that is a lot less ...
5 Trends Influencing the 2017 B2B Content Marketing Budget
Once considered a radical and disruptive idea, content marketing has moved into the mainstream in a relatively short time.
Content marketing trends ha ...
Are Visitors Really The Right Metric To Measure In Content Marketing?
Are Visitors Really The Right Metric To Measure In Content Marketing?.
That’s why many content marketers drill down to individual metrics, like site v ...
Why It’s Time to End Self-Promotional ‘Content Selfies’
Why It’s Time to End Self-Promotional ‘Content Selfies’.
“We need to create valuable content that speaks to our buyers’ needs.” “Sell value, not produ ...
Social Media Falls Short of Expectations for B2B Marketers
Social Media Falls Short of Expectations for B2B Marketers.
A recent poll of US B2B marketers by Bizible found that social media was respondents' seco ...