Tag: Social media

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What You Should Be Looking at in Potential Hires’ Social Media Posts

What You Should Be Looking at in Potential Hires’ Social Media Posts

Given that there are 3.03 billion active social media users and that people have an average of 5.54 social media accounts, social media is now an impo ...
Social Media Tools: The 5 Types To Help You Become A Better Marketer

Social Media Tools: The 5 Types To Help You Become A Better Marketer

In this blog post, I’m going to talk about the 5 types of social media tools that will help you become a better marketer. The first tool you need is, ...
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.

Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.

And, unfortunately, most people struggle to do either well. Here are eight ways you can increase your engagement on social media and make your pages a ...
Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

It feels impossible to tell if the technology our kids use should be celebrated or feared. I intended the book to teach startups how to build healthy ...
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

The Klout Score, which measured people’s social media power, is disappearing. Influencers learned to game the scoring system by purchasing followers a ...
Social Media Posts: Quality Beats Quantity Every Time

Social Media Posts: Quality Beats Quantity Every Time

When Should I Post? You need to post when and where your audience is going to see your posts. How Often Should I Post? Many businesses make the mistak ...
3 Reasons to Hire a Social Media Manager

3 Reasons to Hire a Social Media Manager

In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very importan ...
4 Social Media Misconceptions Hurting Your Company

4 Social Media Misconceptions Hurting Your Company

Overvaluing vanity metrics It’s easy to see likes as the currency for social media value and popularity. On my personal social accounts, I certainly g ...
How to Use Facebook to Promote Your Quizzes

How to Use Facebook to Promote Your Quizzes

Your job is to create an impactful work of art on that blank canvas known as social media. Select your target audience The initial step you have to ta ...
How to Use Social Media for Your Marketing Efforts in 2018

How to Use Social Media for Your Marketing Efforts in 2018

The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media. Why businesses use social media Let me ask you ...
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