Tag: Your Audience
Engaging Your Audience With Visual Content: The 2019 Report
More and more, we’re all learning how to give those people what they want.
That’s why we’ve partnered with Libris once again to produce a 2019 report ...
B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?
All over the world, people are asking themselves a simple yet powerful question: Does it spark joy?
Don’t Make Them Wait for Joy As much as it pains m ...
Customer Service and Social Media
Customer service is defined as “the assistance and advice provided by a company to those people who buy or use its products or services” (Dictionary.c ...
How to Beat the 8-Second Attention Span Plague
The average attention span of a goldfish is about 9 seconds.
Humans in this day and age, on the other hand, hold attention spans of 8.25 seconds.
As a ...
The Straightforward Guide to Twitter Analytics
Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytic ...
5 Things You Don’t Know About Social Sharing in 2018
Approximately 3 billion people use social media in 2018.
And since dark social is rising at an excruciating pace, four out of five posts are shared th ...
How Organic and Paid Content Distribution Can Rejuvenate Your Reach
You also have to get that amazing content into the hands of the right people, at the right time, in a resource-efficient way.
This is why a content ma ...
Video: How to Create Content Your Audience Actually Cares About
Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the ...
Beyond the Blog Post: 6 Content Formats Your Audience Wants
According to a 2017 study from Arkadium, which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedi ...
2018 Report: Engaging Your Audience With Visual Content
How do marketers manage the constant need for visual content?
What are their biggest challenges when it comes to activating assets quickly and efficie ...