The Four E’s of Creating Content That Connects [Infographic]

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Just see how poor Laura over at Architech is faring: To view this video please consider upgrading to a web browser that supports HTML5 Video We’ve gone out into the wild in search of bad communications in their natural habitat. After many weeks spent hiking through business headquarters, camping out in cubicles, and slogging through spam, we’ve come back with our observations on the worst offenders. Think of it as a mini “what not to do” guide. But wait, that’s not all! We want to empower you to overcome ineffective outreach and inspire you to create content that connects with your audience and prospects. Check out our infographic below and find out how you can take your content from interruptive to irresistible. You’ll be wowing prospects, and engaging your audiences by creating content that connects in no time. Psst…need more inspiration for creating irresistible video content?

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Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects?

Just see how poor Laura over at Architech is faring:

We’ve gone out into the wild in search of bad communications in their natural habitat. After many weeks spent hiking through business headquarters, camping out in cubicles, and slogging through spam, we’ve come back with our observations on the worst offenders.

We’ve decided to compile all of our findings into the fabulous infographic below. Think of it as a mini…

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