To help you out, we’ve put together a list of Pinterest statistics so that you can strengthen your marketing strategy. As you create shareable content for your social media and online business channels, make sure that you are not overlooking cultural “norms” you could include to make your content more widely applicable. A whopping 67 percent of Pinterest users consult the site on mobile devices while shopping in brick-and-mortar stores. To target this age group, consider how they (generally) use social media. Pinterest is five times better at driving in-store sales than any other platform and 72 percent of Pinterest users use the site to research and decide what to buy when they make an in-person purchase. Pinterest ad statistics Promoted Pins are Pinterest’s clever answer to traditional marketing. As Pinterest explains, “Pinners are people actively trying to discover and save ideas—and they need your brand’s products and services to bring those ideas to life.” Running Promoted Pins allows you to reach the most relevant audience possible. you can run a traffic campaign with Promoted Pins. Pinterest users are not typically searching for specific brands—they’re looking for ideas. By using Promoted Pins, you can make sure your brand appears in relevant search results and reaches new customers.
Pinterest is not simply a network for spreading information, but one geared towards action. Users flock to the site to find ideas for cooking, wearing, decorating, building, creating, and—most importantly for your business—buying.
Pinterest is a top resource for shoppers looking for that perfect product or gift, and your brand needs to be there. To get the most out of Pinterest you need to make sure you know exactly who you’re targeting and why.
To help you out, we’ve put together a list of Pinterest statistics so that you can strengthen your marketing strategy. Continue reading to learn what they are—and why they matter.
Pinterest user statistics
Pinterest has more than 150 million monthly active users
There’s no doubt about it—Pinterest is growing. In September 2015, Pinterest reached 100 million users. Now, one year later, the site boasts over 150 million users. If you’ve been wondering whether your business needs to be on Pinterest, these numbers alone should be your answer.
With this substantial user base, there’s a good chance that your brand has a ready and willing community on Pinterest. People generally visit Pinterest to either solve a problem or get inspired, so ensure your brand is doing at least one of these two things.
Over half of all Pinterest users, and 75 percent of brand new signups, are from outside of the United States.
While it’s tempting to create content with an English-speaking audience in mind, it’s obviously important to ensure what you’re sharing is internationally accessible. As you create shareable content for your social media and online business channels, make sure that you are not overlooking cultural “norms” you could include to make your content more widely applicable.
Think about whether the clever pun or tagline you’re using will only be understood by those within your culture, and consider ways you can incorporate culturally neutral content across all of your networks.
Another aspect to think about is the reference to seasons or seasonal campaigns. Your summer might be someone else’s winter, so make sure you aren’t alienating huge portions of your audience with these types of easily-avoidable missteps.
When thinking about your own social media use, it’s probably clear that mobile is paramount. User patterns on Pinterest are no different: 84 percent of users access the site across multiple devices, with over 75 percent of Pinners using Pinterest on mobile devices.
Users aren’t just using Pinterest on their mobile devices to pass the time, but for dedicated research. A whopping 67 percent of Pinterest users consult the site on mobile devices while shopping in brick-and-mortar stores. These consumers are checking for prices, reviews, and ideas based on what is being shared on Pinterest.
For any business looking to make their content mobile-friendly, Pinterest explains it’s “important for retailers to add high quality, impactful Pins that help people understand how the product works, why it’s a must-have and how else they can incorporate it into their lives.” Make sure this information is easily discoverable with clear and organized Pinterest boards.
While age is just a number, there are some occasions when a message needs to be tailored for a general age group. Keeping this in mind, note that 67 percent of Pinterest users are under the age of 40—a 27 percent jump from 2015.
To target this age group, consider how they (generally) use social media. Keep in mind that specific tactics will not work for everyone within distinct age groups as every individual is different, but do take note of certain patterns. The best way to do this is to conduct testing through classic trial and error.
Post a Pin or share a Repin, and use Pinterest Analytics to see which age groups respond and engage with your content. Once you have this information, you’ll have what you need to successfully plan and run future campaigns.
The number of disgruntled marketers I hear declaring “Pinterest is just for…
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