It’s no secret that the use of video in content marketing is on the rise. Stronger Consumer Attention Videos have been proven to demand more consumer attention than any other medium. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed. It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. ), video might be the way to go. The use of video in emails has been shown to double click-through rates. Rise in Accessibility While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets. Increased Customer Conversions The number one reason for using video in your content marketing plan? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too.
10. Improved SEO
First off, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
Of course, that’s when you do it right. Want to learn more about how to properly optimize your videos for search? Check out these tips from Moz CEO Rand Fishkin.
9. Stronger Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials
8. Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
7. More Video-favored Technology
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring…